Strategy
Position this collaboration as a fresh take on football fandom with an elevated collection designed for personal style, game day and every day. By tapping into the excitement of football season along with a modern lifestyle aesthetic, we invite fans to show up for the team and express their own sense of style doing it.

Insight
Your team doesn’t just live on the field. They’re in the group chat, on your calendar, in your plans, and in your wardrobe. That’s fandom. It’s not reserved for game day. It’s part of what you’re into every day. That’s where lululemon NFL comes in.

Idea
Style Playbook

Channels
Fanatics.com
NFLShop.com
Team Site Pages
Team In Venue Retail
E-Mail
Paid Social