Strategy
Create a memorable opening-day experience that brings the energy of MLB to influencers nationwide. The custom home plate-shaped box transformed team merchandise into a collectible, share-worthy package designed to spark excitement around the 2026 season.

Insight
By turning the unboxing into an experience rooted in baseball’s most recognizable shape, we gave influencers something worth sharing, generating hundreds of unboxing posts and millions of views.

Idea
Deliver home plate home

Channels
Influencer Social