Strategy
Hockey is more than a game. It’s a reflection of the people, traditions, and pride that unite a nation. The 4 Nations Face-Off brings those identities together on one stage, giving fans a rare opportunity to represent their country through the game they love.

Insight
A jersey represents more than a team. When athletes represent their country, the jersey becomes a symbol of collective identity, heritage, and belonging.

Idea
Be Part of the Legacy

Channels
Fanatics.com
NHLShop.com
In Venue Retail
E-Mail
Paid Social
Organic Social