Strategy
Hockey fans know the Heritage Classic well. They’ve seen the highlights over the years and wished they’d been there. It feels like the Heritage Classic has been around forever, but this is actually only the 8th one. We’ll use the memories of playing hockey outdoors in simpler times to encourage people to tune into the game and bring home a piece of it.

Insight
The classic details of this year's jerseys for the Winnipeg vs Montreal Heritage Classic level up everything about the nostalgia of this event. From the Canadiana to the personal memories, these jerseys echo what the Heritage Classic is, modern hockey with an old school feeling.

Idea
Next Level Nostalgia

Channels
Fanatics.com
NHLShop.com
Team Site Pages
Team In Venue Retail
Event In Venue Retail
E-Mail
Paid Social