Strategy
Position and elevate the limited-series Dodgers Gold collection as a premium, collectible products while honoring the back-to-back World Series Championships.

Insight
Nike creates a limited collection for every World Series Champion. The collection features gold decorations to elevate the product. With the Dodgers winning back-to-back championships, some might say they are a legacy, and well, you can’t spell legacy with LA.

Idea
No Legacy Without LA

Channels
Fanatics.com
MLBShop.com
Dodgers Team Site Page
Dodger Stadium Venue Retail
Partner Retail
E-Mail
Paid Social
Organic Social