Strategy
Yeti and Fanatics came together to deliver connection for the adventurous fans. Those who share the same passion for their team as they do for the outdoors. This creates an opportunity for them to show their passion and loyalty to their team no matter where their lifestyle takes them.

Insight
Yeti was founded on a simple desire to spend more time in the wild. And with more time spend outside, the more they understand our responsibility to protect the places we love. Fanatics understands fandom is a force of good in the world, bringing people together across generations, cultures, beliefs, and borders to celebrate greatness.

Idea
Bring Your Game

Channels
Fanatics.com
NFLShop.com
MLBShop.com
NHLShop.com
Yeti.com
Team Site Pages
Team In Venue Retail
E-Mail
Paid Social